Canon EOS 550D Digital SLR Camera (inc 18-55 mm f/3.5-5.6 IS Lens Kit) price


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RRP: £899.99
Price: £516.99
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Combining stunning stills and crisp full HD movies in a compact Digital SLR

The EOS 550D not only lets you take superb still shots but it also allows you to explore your creativity to the full by shooting great movies in pin sharp, Full High Definition.

The powerful DIGIC 4 processor delivers many of the technologies developed for our professional models and matches them with intuitive design and controls so they are easy to access and apply. Features include an 18 Megapixel APS-C CMOS sensor, high ISO (expandable up to 12800) and iFCL-AE Metering for better results in low and difficult lighting situations, 3-inch Clear View LCD monitor and Live View Function. The EOS 550D also incorporates dedicated support functions for the next-generation SDXC memory cards as well as Eye-Fi cards.

Zoom in to High Definition movie-making

Boasting the most advanced EOS full HD (1080p) movie capturing features to date, the EOS 550D does not just shoot video clips, it offers the enhanced image quality, smooth frame rates and adaptive exposure compensation you would normally find in a professional movie-making tool.

In addition to selectable frame rates, the EOS 550D enables easy manual control of exposure, focus and Live View features and even allows for in-camera editing. The large APS-C CMOS sensor and compatibility with over 60 lenses provide a wealth of depth-of-field options. And it's all as easy as the press of a dedicated Live View/Movie Recording button that gets the shooting started fast.

It also features a new Movie Crop mode that effectively provides a 7x zoom.

What's more there's no need to choose: you can capture both still and moving images nearly at the same time by pressing the movie button. The camera also has a built in microphone with wind cut filter and a stereo mini-jack for an external microphone.

It is easy to view and share your movies and stills too, thanks to an HDMI connection, which allows High Definition playback of footage and images on any HDTV.


The EOS 550D performs outstandingly in low light, with incredibly low image noise. Click here for a larger image
Powerful resolution and low light performance

The EOS 550D's 18.0 MP APS-C CMOS sensor performs outstandingly in low light and produces images with incredibly low noise. Canon's DIGIC 4 processor works alongside the sensor to deliver 14-bit image processing, for smooth gradations and natural looking colours, as well as split-second startup times and near-instant image review after shooting. DIGIC 4's advanced Noise Reduction when shooting at higher ISO speeds enables the EOS 550D to offer a high ISO range of up to 6400 - expandable to 12800 - so you can shoot in low light without the need for flash.

With continuous shooting up to 3.7 frames per second in bursts of up to 170 JPEGs or 9 RAW files it is easy to capture dramatic action shots. It captures enough detail to enable you to make ultra-large prints or crop sections from pictures and still maintain the highest quality, as well as get creative with your image processing.


The 9-point AF system, 63 zone dual-layer sensor and 3.7fps shooting means you'll always get the perfect shot. Click here for a larger image
Focusing made easy

A wide-area Auto Focus (AF) system uses nine separate focusing points to lock onto subjects fast and makes it so easy to get the shot you want. As well as Manual Focus there are three auto-focus modes to choose from: One-Shot AF, ideal for static subjects such as portraits and landscapes; AI Servo, great for moving subjects and keeps following the subject with predictive tracking until you take the shot; and AI Focus, which switches from One Shot to Servo when movement is detected. The center, cross-type focus point operates flawlessly in lower-light and lower-contrast settings.

iFCL Metering for better results in difficult lighting situations

To complement the 9-point AF system, the EOS 550D features a new, 63 zone dual-layer sensor. By taking into account the color and luminosity surrounding chosen AF points, this new system delivers an entirely new level of accuracy for better results even in difficult lighting situations. Since the metering sensor has a colour measurement function, exposure errors and focus errors caused by different light sources are minimised; the EOS 550D gives stable exposure from shot to shot in situations where light changes, such as a theater or concert hall. This makes the EOS 550D ideal for scenes with extreme difference in brightness; the camera balances exposure of the main subject at the background, and exposures are not overly influenced by bright areas in the shot.

Live View Function

Live View is a real-time visual feed, which enables you to view your subjects directly on the LCD monitor, a great help when shooting from awkward angles. It's easy to magnify any part of the scene 5x or 10x for precise manual focus. You can even choose a grid overlay, perfect for keeping vertical or horizontal lines in your composition straight. Live View Function can be used remotely via a computer through a USB connection, and the included EOS Utility software.

In Live View Function you can action two Auto Focus (AF) modes: Quick mode, which uses the camera's standard AF system (great for capturing action or for shooting in low light) and Live mode, which is a contrast-based AF system that reads the sharpness of subjects right from the imaging sensor, and can be overridden by pressing the AF mode selection button. The target area for Live Mode AF is at the center by default, but it can be moved around most of the picture area with the cross keys on the back of the camera.


The different modes allow you to control the look and feel of your images. Click here for a larger image
Unlock your creativity